Jennifer Lopez and her 3-year-old twin tots, Max and Emme star in the new campaign for Gucci’s new children’s line.
Jennifer Lopez and her twins Max and Emme struck a pose for Gucci’s upcoming children’s line. As part of the campaign, the fashion house has also given $1 million to UNICEF’s Schools for Africa and $50,000 to Lopez’s Maribel Initiative.
Lopez told UsMagazine.com, “Now there are two Gucci spokesbabies for a beautiful cause!” She added, “Emme picks out her own outfits and likes to sleep in her princess dress. It’s hard to get Max dressed. He prefers to run around the house with no clothes on.”
The new children’s collection – represented by the iconic Gucci teddy bear – is divided into two age ranges from 0 to 2 years and 2 to 8 years and will be available in selected Gucci directly operated stores, department and specialty stores from November onwards. The collection comprises apparel, shoes, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets.
In celebration of its partnership with UNICEF and the launch of its new children’s collection Gucci has pledged a further US$ 1 million to UNICEF’s ‘Schools for Africa’ initiative with a specific focus on Mozambique and Malawi, where Gucci Creative Director Frida Giannini travelled with UNICEF in November 2009 to see firsthand how Gucci’s donations are helping children.
Gucci’s new $1 million donation to UNICEF education programs in Malawi and Mozambique will support activities including constructing classrooms, equipping schools with play areas and clean water and proper sanitation facilities, and implementation of health, nutrition and hygiene programs.As well as making US$ 250,000 of the US$ 1 million pledge in Jennifer Lopez’s name, Gucci is also donating US$ 50,000 to her non-profit organization The Maribel Foundation, which is dedicated to improving the health and well-being of women and children, and raising the level of medical care available to them.